Our main target audience are teenagers and young adults/couples (13 – 21) as the romantic comedy genre is most popular among this age group. Our piece is aimed at both males and females as our two protagonists have equal roles within the film. In some ways we are trying to appeal to the mass audience by focusing our narrative on the mainstream idea of a male/female romance, however as a short film, it will be unlikely to reach a mass audience so we will aim to create an intriguing film which will interest the niche group of film enthusiasts who attend film festivals.
We want to communicate the message that appearances are unimportant and we want our film to embody the saying: “don’t judge a book by it’s cover”. We also want to produce a professional piece of work, with good camera work and editing and achieve the right balance between comedy and moralistic elements in our piece.
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